Help Me Choose
It’s easy to decide if you want to be a referral partner–if you want to refer, not close the business, then chose this option. ReviewInc will handle closing the sale, all billing, onboarding/training, and ReviewInc will pay you a referral fee.
If you are an agency or a reseller, you might need some help.
If you are already reselling your clients software (or SaaS) and the clients will manage their own reviews, then this would typically be your preferred option. However, if your Value-Added service is managing reviews “for” the client (often done by MSPs who may also be managing SEO, shopping carts, security and their entire networks), then you can choose reseller or white label–whatever is preferred and fits your model best.
White Label (OEM)
This program is for companies that want to rebrand and sell the ReviewInc software as if it is their own. The white label program hides the ReviewInc name–there is NO reference in the materials, in the software, nor in any agreements–ReviewInc is invisible. You handle all agreements and legal responsibilities, billing, onboarding and training, tech support, and you build your own market with your own brand.
A white label program is often selected by agencies (occasionally by resellers). About half will resell the software (under their own brand name), while the other half just offer “Online Reputation and Review Management” services–in which case the customer doesn’t know or care what is used–so long as their reviews are managed. These agencies might combine it with managing their clients’ SEO, Social Media Services, Listing Services, PPC (e.g. Google Ads), etc.
The white label program has the highest margin–but the ReviewInc brand is hidden from the client and you are responsible for 100% of everything. It has some unique requirements (above in the grid and listed below).
Here are the main differences: